 
          
            I
          
        
        
          n the oil and gas industry, the drilling community is well known for its focus
        
        
          on improving the overall rate of penetration (ROP) at which wells are drilled.
        
        
          This intense focus on improving ROP and the very frequent use of the term
        
        
          within the community results in desensitising this group to the value created
        
        
          by enhancing penetration rates while drilling. For example, when developing
        
        
          an asset, one of the most fundamental aspects that operating companies are
        
        
          focused on to improve the economics of that play, is lowering their lifting cost
        
        
          per barrel of oil equivalent. There are limited ways to accomplish this objective,
        
        
          either:
        
        
          Ì
        
        
          Improve production of each well.
        
        
          Ì
        
        
          Reduce the cost to construct and produce the well.
        
        
          Ì
        
        
          Or both.
        
        
          
            MARK FREEMAN, TERCEL, USA,
          
        
        
          ANALYSES A NEW DRILL BIT
        
        
          ENGINEERED TO ENHANCE DRILLING
        
        
          EFFICIENCY AND INCREASE ROP.
        
        
          
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